Today’s conversation is with Drew D. Brown, Assistant Professor in African American Studies and Sociology at the University of Florida, specializing in the intersections of Black Culture and Sports. His current book manuscript explores “Baller Culture,” the hip-hop-informed Black cultural expression found in sports. Analyzing sports media from 1988 to 2008, he argues that film, magazines, and commercials became a public arena where young Black Americans negotiated their cultural expression to shape and reshape identities, build community, and gain popularity. The book shows how they deployed a hybrid identity, which was often commodified and misrepresented by the media. Ultimately, the book highlights the constantly evolving nature of Black cultural identity.